Guest Web Experience
A strategy and experience pathway for guests.
I researched, designed, and created the guest web experience for Calvary, a multi-campus church with locations in Boulder, Erie, and Thornton, Colorado. Each weekend, more than 1,600 people attend in person or watch online. They believe people benefit from connecting in community, so they offer weekly groups for all ages of adults and programs for families.
During my time as the digital communications director, the organization expanded to a third physical location, created a weekend online community, and rebranded. I designed, developed, and launched a new website.
Lower barriers for guests to connect with the community, become members, and start partnering with the organization.
On the website homepage, create a digital front door experience for the local campus communities, and put relationships and people over event programming.
Prioritize messaging for new guests, while keeping resources for current members easily accessible.
Although secondary, resources for returning guests needed to be included in the design of the navigational system.
Our team created a user persona to reflect the organizational target audience of young families in their 30s and 40s who resonate with spirituality.
First-time guest users are the primary priority, returning users secondary.
Branding and UI Design
20s single male, financial entrepreneur
I gave each test user the same scenario in order to determine if they could figure out how to plan a visit and recorded the path they took to complete the action:
“You are looking to find a church in Boulder and navigated to calvarybible.com through a search engine. Your objective is to plan a visit to the Boulder campus.”
Be empathetic, flexible, and tolerant to any number of actions the user could possibly take.
increase in monthly users
decrease in monthly bounce rate
guest online sign ups / year